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MEDIA, MARKETING, COMMUNICATIONS, ADVERTISING, DESIGN, DIRECT MARKETING, PROMOTIONS, PR, PUBLISHING AND RELATED PROFESSIONS Professional indemnity insurance indemnifies you from the legal liability and legal defence costs you may incur as a result of breaching a duty of care to your clients (third party losses). Media and related professions will often require cover for ‘first party’ or ‘own’ losses also. Your exposure will often arise in different areas than the usual professional indemnity insuring clause of negligent act error or omission. |
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Once classed as a miscellaneous profession the insurance industry has responded to the particular needs of Media and related professionals and a separate class of professional indemnity insurance developed. The policy wordings have been constructed carefully and the insuring clauses are entirely suited to Media industry needs.
Blackfriars will provide quotations in respect of your professional indemnity insurance, working with a panel of insurers who will take time to fully understand the disciplines and operations involved within your business.
THE PROPOSAL FORM AND MATERIAL FACTS
We need to get to know you; your insurer needs to get to know you. The more information you give us to supplement the answers you give on the proposal form, by way of CV’s, copies of contract terms and conditions, examples of contracts, brochures, web site referral etc, the better we will get to know you.
Your insurer can only provide cover for activities you disclose and accuracy of the description of your business activities is crucial. It is in your interest therefore to confirm all relevant information to us. You should assume that we/insurers know little about what you as an individual company does and aim to make matters clear and concise to us by way of your explanatory introduction.
YOUR CLAIMS HISTORY
Best to start tracking this from the moment you have a notification because the more information you are able to give to a prospective insurer, the better. Once prepared you don’t have to prepare it again – only update the information as the matter progresses! Brief summaries of incidents from memory leave open the possibility for omission; for example it would be helpful for you to explain to us significant details such as…… insurers felt you had a valid defence, however settled for commercial reasons - you might even have something to this effect on your file. If you move away from an insurer, ask them to prepare a confirmed claims experience for you. These are helpful and often difficult to obtain later.
RISK MANAGEMENT
Not to be underestimated. Professional Liability Risk Management has met its day and it applies to all of us. It’s quite simple but will not happen overnight. It concerns everybody in the firm and the administrative procedures as well as technical know- how. In a nut shell it basically relates to a careful review of how you all do what you do; a consideration of what could go wrong with your work in each area; a careful examination of any near-miss and the implementation of realistic measures over a period of time that will actually help to minimise the possibility of circumstances and claims from occurring.
Along with your insurer wishing to understand what you do, they will also look at risk management carefully. You might have the resources of your Professional Institute and other links to draw on - Blackfriars will also be pleased to assist clients in this area.
Please complete this form as fully as possible and submit to us for a quotation. Alternatively call us on 0845 458 3790 for immediate assistance and advice.